Our Most Popular Themes Every powerful story has a theme—a reason why it needs to be told, a message that resonates. In the business world, five major themes come up repeatedly. These ideas and issues are bound up with every business’s essential mission of serving its customers and generating a profit. Whether these themes are presented in the form of a keynote presentation, a workshop, or an individual coaching session, they are the threads that run through all the stories we tell.
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